
Athlete Care
Our Athlete Care team are on hand to support you in all of your biopsychosocial needs as both an athlete and as a person. We offer a range of services that ensures that you can continue to perform at your very best whilst developing both the skills and resources to flourish, in sport and in life.
Why Athlete Care?
Within athlete care our approach emphasizes the importance of creating a supportive, positive environment to thrive in. This includes addressing not only physical health and injury prevention, but also mental and emotional wellbeing. The focus of our Athlete care identifies that the person has the ability to cope with stress and adversity when they have the skills and resources to improve their overall wellbeing
Embodied sport
Embodied sport is an approach to sports that emphasizes the interconnectedness of the body, mind, and environment in athletic performance. It recognizes that the body and mind are not separate entities but rather work together to produce movement and performance.
In embodied sport, athletes are encouraged to focus on their physical sensations and experiences during training and competition. This includes becoming aware of their breathing, posture, movement patterns, and the physical sensations associated with their sport.
The goal of embodied sport is to help athletes develop a deeper understanding of their bodies and how they interact with their environment. This, in turn, can help athletes improve their movement efficiency, technique, and overall performance. It can also lead to a greater sense of body awareness, self-confidence, and mental resilience.
Overall, embodied sport represents a holistic approach to athletic performance that emphasizes the interconnectedness of the body, mind, and environment. By focusing on this interconnectedness, athletes can improve their performance, mental resilience, and overall well-being.
Hi, I'm Joel!
With many years of athlete care and wellbeing,
I am here to help you every step of the way.
Reach out if you have any questions!

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Strength and conditioning
Strength and conditioning (S&C) is a critical component of athletic performance in many sports. It involves a combination of exercises, training techniques, and nutrition strategies designed to enhance an athlete’s physical attributes, such as strength, power, speed, endurance, and agility.
S&C programs are developed based on the specific needs of the athlete and their sport.
For example, a basketball player’s S&C program will differ from that of a sprinter or a weightlifter. An S&C coach will work with the athlete to develop a program that addresses their individual strengths and weaknesses, as well as their competition schedule.
Personal mentoring
In addition to physical training, our programs also incorporate mental and emotional preparation to enhance an athlete’s overall performance. This includes techniques such as visualization, goal-setting, and mindfulness practices.
Some of the key areas focus on include motivation, goal-setting, mental toughness, visualization, relaxation techniques, and self-talk. They also help athletes to manage stress, anxiety, and other psychological challenges that can impact their performance.
Nutritional guidance
Proper nutrition is also crucial for athletes to perform at their best. Our athlete care team work with athletes to develop individualized nutrition plans to meet their specific needs, taking into account their training and competition schedule, body composition goals, and dietary restrictions.
Nutrition is also crucial for rest and recovery. Adequate protein intake helps to rebuild and repair muscles, while carbohydrates provide energy for the body to function. Athletes should also ensure they stay well hydrated to aid in recovery.
Sleep, rest, and recovery
Overall, sleep, rest, and recovery are vital components of an athlete’s training and performance. By prioritizing these elements, athletes can reduce their risk of injury, improve their mental and physical well-being, and achieve their full potential in their sport.
Hi, I'm Simon!
With many years of personal training experience,
I am here to help you every step of the way.
Reach out if you have any questions!

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Sweden EVL Study Support
Jönköping University’s Elite Athlete Friendly policy allows for a perfect balance between academic and athletic excellence.
Elite athletes can pursue their passion for sports while studying at a World class University The university’s study counsellors understand the unique needs of elite athletes and provide tailored support to ensure they succeed both on and off the field.
Flexible study options are crucial for elite athletes who need to balance demanding training and competition schedules with academic commitments. At Jönköping University, elite athletes can negotiate their study schedules and assessments to ensure they can meet their sporting obligations.
Overall, Jönköping University’s Elite Athlete Friendly policy is an excellent example of how universities can support students with diverse interests and aspirations.