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About us

We believe that every individual has unique talents and abilities that should be nurtured and developed.

With our focus on creating a supportive and inclusive community, we strive to empower individuals to reach their full potential and achieve their personal and professional goals.

Table of Contents

Our Mission

As the National Youth Sports Association, NYSA Sweden, we believe our mission is to shape a new world for sport and education.

Our goal is to support the potential in everyone and provide them with the best tools and environment for their personal growth and development.

Through our programs, we aim to strengthen young people’s employability in sports or other careers and help them gain transferable skills which can be applied in real life.

Our Values

Our values work as the company toolkit that enables us to commit to, support and develop each individual we work alongside.

1

Innovation – By challenging the “status quo” of sport and education we ensure that we can constantly evolve and meet the changing needs of our team and customers.

2

Empathy – We embrace the world’s diversity and infuse it with empathy to ensure we are always curious with a desire to know and understand others.

3

Integrity – As a socially driven enterprise we will always lead with moral courage. We believe integrity is the critical connection between our ethics and moral action.

4

Empowerment – People are the centre of everything we do, so we will always work to empower the next generation to take ownership of their sport, education & lives.

Our Values

Our values work as the company toolkit that enables us to commit to, support and develop each individual we work alongside.

Innovation

By challenging the “status quo” of sport and education we ensure that we can constantly evolve and meet the changing needs of our team and customers.

Empathy

We embrace the world’s diversity and infuse it with empathy to ensure we are always curious with a desire to know and understand others.

Integrity

As a socially driven enterprise we will always lead with moral courage. We believe integrity is the critical connection between our ethics and moral action.

Empowerment

People are the centre of everything we do, so we will always work to empower the next generation to take ownership of their sport, education & lives.

Sustainable Development Goals

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership.

Through NYSAs mission we strive to support all human beings to fulfil their potential in dignity and equality and in a healthy environment.

Who we are

As a team, our goal is to support the potential in everyone and provide them with the best tools and environment for their personal growth and development.

We embrace diversity and have a specialist team with experience within different types of sporting organisations, educational establishments, NGOs, universities, sports federations, and sports clubs, as well as with governmental bodies.

Operations

Owen Southgate

Founder, Academy Director and Coach


Lucy Southgate

Head of Operations


Ákos Zsiga

Brand Manager

Education

Ali Mosavi

Head of Education

Nikoo Herafmaher

Founder, Academy Director and Coach


Sport

Owen Southgate

Founder, Academy Director and Coach


Simon Norling

Nordic Relations and Academy Coach

Esports

Bahador Jafari

Esports Lead Business Developer


Tsvetan Penelski

Esports Developer and Media Assistant

Book a free* consultation now!

*We offer consultations free of charge to EU students.
For non-EU students, the consultation cost 20 EUR per session.